As I write this, blogs I wrote over the past 3 years are hard at work keeping my clients’ websites ranked high on Google organic search results. I’m a professional blog writer – an unusually successful one – so I know a good deal about content writing for search success.
If your company is ranking highly on search engines, it’s likely because you’ve got a hard-working blog writer hammering away at putting up high-value content writing to get your pages viewed as authority content by Google and Bing. There’s no easy way to go about this. There aren’t any tricks to fool the search engines. Your blog must be written in a very particular way, using high-value content that your target audience will want to read and pass around through their social networks.
Blog writing by pros leads to long-term search rankings
There are SEO companies out there who use a variety of tricks and gimmicks to get websites ranked higher. But in the end, gimmicks will be discovered by Google and they’ll adjust their search algorithm to ignore the websites employing such techniques.
Longterm success in the rankings is the direct result of committing your website on a phrase-by-phrase basis. Your blog writer should post at least 3 blog entries which are dedicated to a key phrase, one you’d like your company to stand for. And they’ll typically be working on several phrases every week. That’s a lot of blog writing and requires incredible discipline and dedication.
If you look around the web, you’ll see a lot of blogs devoted to corporate news and events. These postings rarely, if ever, have any value to increase your website’s rankings. When we check Google Analytics for such postings, it’s rare that they’re getting much readership at all.
Professional writers know how to use inner-linking of blog posts and landing pages to make it all come together
A professional blog writer knows how to point links in a structure that will dictate exactly which page it is that shows up on the search engine ranking pages (SERPs). This is not an easy decision. The page that Google has on the top 2 search results pages is the one that your prospective customers might find their way to (if your blog writer knows what they’re doing).
By inner-linking the blog pages that share the same key phrase and pointing them at the desired landing page of a SERP, you’re adding tremendous value to your website. You’re also providing a real service to your readership.
A great writer can do all of the above on your blog and also make each post compelling
As if it’s not difficult enough to be a great business writer; the best blog writers out there can weave great strategic thinking into their blog postings; carefully chosen key phrases; tremendous discipline in using those phrases again and again; and all the while make it compelling and useful for anyone who finds their way to the pages of your website.
This demanding practice takes a true professional, and they’re not easy to find. Luckily, you can Google any phrase in your category and find the websites that show up on the first pages of search results. Once you’ve found a good blog writer, you can simply read their writing styles and decide if you like their writing. Some can be approached to write for your company as well.